At Wild Scores, our primary goal is to provide our users with accurate, independent, and comprehensive comparisons of UK licensed betting sites. To keep this website free for everyone to use, we generate revenue through affiliate advertising partnerships.
This disclosure explains exactly how we make money, how it impacts our content, and our commitment to you, the user.
How We Make Money
Wild Scores is an affiliate website. This means that we feature links to third-party sports betting operators. If you click on one of these links, visit the operator's website, and open an account or make a deposit, we may receive a commission from that operator.
This affiliate relationship is a standard practice in the online comparison industry and it costs you absolutely nothing. The odds, bonuses, and terms you receive from the bookmaker are exactly the same as if you had navigated to their site directly.
Our Editorial Independence
While our advertising partnerships make it possible for us to maintain and operate Wild Scores, they do not dictate our scores, rankings, or reviews.
Our editorial and review process is completely independent. When evaluating a bookmaker, our team assesses them based on strict, objective criteria, including:
- The overall value of their betting odds.
- The depth and variety of sports markets offered.
- The usability of their desktop site and mobile apps.
- The quality, speed, and reliability of their payout systems.
- Safety, security, and strict adherence to UK Gambling Commission (UKGC) regulations.
We will never artificially inflate a bookmaker's "Wild Score" simply because they offer us a higher commission rate. If a site provides a poor user experience or offers weak odds, their score will reflect that reality.
Featured Placements
In some instances, the order in which betting sites appear on our lists may be influenced by commercial agreements. However, this will never alter the factual information, the bonuses displayed, or the independent "Our Rating" score we have assigned to them.
Licensing and Responsible Gambling
We only partner with and promote betting sites that are fully licensed and regulated by the UK Gambling Commission (UKGC). We are committed to promoting safe and responsible gambling. We strongly encourage all our users to set deposit limits, gamble within their means, and seek help from organisations like BeGambleAware or GAMSTOP if gambling stops being fun.
Contact Us
If you have any questions about how our site operates, our review methodology, or our advertising partnerships, please feel free to reach out to us. We believe in total transparency with our users.